We’re excited to announce that we have reached an exciting milestone – 75,000 installs of our data cleansing applications for Salesforce. Through our offerings, Cloudingo and DupeCatcher, Salesforce users can eliminate dirty data that exists in their database and prevent duplicate records from being created. By dedicating resources to data quality initiatives, Salesforce users leverage the benefits of clean data – increased productivity, reduced marketing costs, and exceptional customer service.
The road to 75,000 installs
In 2010 we recognized a need to prevent duplicate records from entering Salesforce environments. At the time there was no solution for this problem. The result was our first product, DupeCatcher, a free and fully supported application. Since its inception, DupeCatcher has consistently remained one of the most downloaded applications on the Salesforce AppExchange.
The huge popularity of DupeCatcher highlighted bigger problems that users faced: the need to eliminate existing duplicates with greater flexibility across the entire dataset.
In the fall of 2012 we released the first version of Cloudingo. Our president, Lars Nielsen, said it best, “We saw a gap in the ability for organizations to improve Salesforce data quality. Data is a company’s most valued asset. When that data is dirty, it becomes untrustworthy and unreliable.” Since its release, Cloudingo has morphed from a basic deduplication application to a robust data quality and management tool, complete with enterprise capabilities.
Symphonic Source cofounder, Stephen Harding, also said, “When we started this company, our philosophy was to listen to the needs of the marketplace, deliver quality products, and provide outstanding customer service. These beliefs remain our top priority today, and because of that, our company remains viable, strong, and a leader in the Salesforce data quality arena.”
More innovations on the horizon
As the Salesforce ecosystem continues to evolve, so does our product offerings.
Recently we have put more focus and resources into CRM data migrations. Currently our migration services team specializes in Salesforce to Salesforce data transfer; however, we also provide data movement to and from other systems. “Data is both a critical resource, and remarkably dynamic,” said Nielsen. “Moving data between systems is complex under the best circumstances. We’ve developed technology that makes this process nearly seamless.” As part of an engagement, the services team reviews the data source, target, and structure, then uses its proprietary technology to execute the data migration.
As we celebrate these first 75,000 installs, we’re looking forward to our next 75,000!